If you listened closely on Dec. 8, 2016, you could hear the cheers of social mediaprofessionals around the world.
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On that day, Facebook opened up its live streaming feature, Facebook Live, to the public.
Video content is more popular than ever before. However, the trend that has social media marketing professionals jumping out of their seats is live video streaming. Between LiveStream, Periscope, Instagram Live, IGTV và Facebook Live, marketers have been working nonstop to incorporate this exciting opportunity into their broader strategies.
As many marketers have already built theirFacebook business pageand implemented Facebook marketing strategies, Facebook Live seems lượt thích a natural way to lớn give live streaming video a go.
In this how-to article, we’ll cover Facebook Live from start khổng lồ finish so that you can begin live streaming with confidence. We’ll discuss its features, benefits, and, of course, how to go live on Facebook. Let’s get started!
How to lớn go live on Facebook
Go lớn your Facebook News Feed và press the Live option (the camcorder icon)Write a clip descriptionSelect a privacy setting by tapping the ellipsis in the bottom right corner và opening up Audience RestrictionsAdd a Facebook Live filter, lens, or doodlePress the "Start Live Video" buttonHow to go live on Facebook
First, we’ll cover how to go live through your thiết bị di động device. Grab your phone (or the phone you use for social media marketing) and open the Facebook app.
1. Go to your Facebook News Feed và press the Live option (the camcorder icon)
Log in lớn your Facebook account. If your username is something you created 10 years ago & you want to lớn update it before you go live, the good news is it"s easy and fast! Here"s how to change your Facebook username.
You can also go live from your own Facebook profile or business page. Open up the status bar (as if you’re going lớn write a regular Facebook status) & select the Live đoạn clip option (also denoted by the same camcorder icon).
You’ll be prompted to give Facebook access lớn your camera và microphone. If you don’t allow this, you won’t be able lớn go live. This one is a no-brainer, though. If you’re going to lớn go live, you want everybody to lớn be able khổng lồ see & hear you!
Don’t worry, as soon as you approve it the first time, you’ll stop seeing these prompts.
| Related:Check out three easy ways to take back your Facebook News Feed. |
2. Write a mô tả tìm kiếm – and make it exciting!
Facebook Live is all about the video, right?
Well, not entirely. While the video clip you create is obviously critical, it only matters if people are watching it. That means you need a compelling description that will draw viewers in & make them want to watch.
The description will show up on Facebook users’ timelines above the video, so make sure it grabs their attention! Your description should clearly offer the value your video clip will provide, while leaving out enough details to spark curiosity.
When you’re writing your description, you can add your location, use emoticons, & tag people! Take advantage of these features if you’re posting from a special location, want to lớn feature a specific employee, or just for fun!
3. If you’re posting from a personal Facebook account, select a privacy setting
If you’re posting from a Facebook business page, your Facebook Live clip will be public automatically. Frankly, you’d probably choose this option anyway, because live streaming is all about connecting with your audience & being seen! However, you can restrict your audience by location, using Facebook’s audience restrictions.
To do this, click on the ellipsis button in the bottom right corner. Click on Audience Restrictions. Then, switch “Geo Controls” on, & use the Locations tab to lớn select the locations that you want to either include or exclude. Be sure lớn change the Location Rule tab depending on which option you select!
On the other hand, if you’re posting from a personal account (whether for a business or personal purpose), you can alter the privacy settings so that your live stream will only be seen by the people you want to lớn see it.
Follow steps one & two the same way as if you were posting from a business account. Then, use the following instructions lớn change your privacy settings.
To select a privacy setting, you can tap the “To:” button on the đứng top left of the screen. From there, you can select from “Public,” “Friends,” “Friends except…,” or “Friends of friends.” You can also choose lớn live stream lớn a specific Facebook group.
4. Play around with Facebook Live filters, lenses, and doodles
Facebook offers various filters, lenses, và the ability lớn draw or write on your live streaming videos. You can click through the different options that sit right below the “Start Live Video” button – you can’t miss it!
While these are certainly fun và whimsical, be sure you aren’t choosing a filter that will draw attention away from the nội dung of your video. If you vì choose to địa chỉ a filter, lens, or doodle, be sure it’s complementary, instead of distracting.
As an example, consider the three filter options I’ve featured below. In the đứng đầu image, you can see that the filter covers the entire screen with a colorful overlay. Something lượt thích this could distract your viewers from your main subject.
On the other hand, the middle filter acts more as a frame. It’s still busy, but enough khổng lồ frame your subject without overpowering the screen.
The image on the bottom shows how you can write on your screen. As you can see, the drawing will remain as an overlay throughout your video, so take my example as a what not lớn do.
5. Start your Facebook Live video!
Once you’ve selected a filter, make sure your camera is facing the correct way (use the camera button in the vị trí cao nhất left corner to lớn switch from your outward-video camera khổng lồ your selfie đoạn clip camera, & vice versa). Ensure that your subject is in place & click on the blue “Start Live Video” button to begin rolling!
Once you bởi vì this, you are live! Your video will begin to appear in your own feed, và the feeds of your audience members. In the top left corner, you’ll see how long you’ve been live for. Facebook Live streams can be up to lớn 90 minutes long.
While you may not want to use an hour and a half of your day khổng lồ interact with your Facebook audience, keep one thing in mind – the longer you live stream, the greater the chance that somebody stumbles upon your video clip and watches it! That said, don’t go overboard, or you’ll likely start lớn see a drop off in viewers.
Be sure to interact with your viewers throughout the live stream. You can respond lớn questions and comments in real-time, so take advantage of this feature!
When you’re done live streaming, click the “Finish” button in the bottom right corner. From there, you can post the video clip to your profile or delete it. If you’re posting for your organization, consider posting it so that viewers who may have missed it can still come back and check it out!
Congratulations! You just filmed your first Facebook Live video! Now that you’re well-versed on how to go live on Facebook, we’ll dive into live streaming và its benefits.
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Facebook live streaming benefits
As a quick refresher, live streaming is the broadcasting of a real-time video clip to your audience through the Internet. This footage is often authentic and unedited, which appeals lớn consumers’ desires lớn get to know the people behind their favorite brands.
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Because of that, live streaming has become incredibly popular among millennials (which, in turn, makes it an exciting opportunity for marketers). Live streaming has become an increasingly popular method khổng lồ unveil new products, debut recent initiatives, or cover events in real-time.
Various social mediaplatformshave recognized the opportunity & jumped on the live streaming train. Livestream, an ứng dụng exclusively lớn broadcast và watch live events, was founded in 2007 và boasts more than 40 million viewers every month.
Periscope, another live streaming app, was founded in 2014 and acquired by Twitter before the sản phẩm had even been launched khổng lồ the public. Facebook Live followed shortly after in April 2016, and Instagram followed shortly after, launching Instagram Live in November 2016.
There’s a reason every social truyền thông platform was eager khổng lồ release its live streaming capability. In recent years, live streaming has soared in popularity. In fact, the market is expected khổng lồ be worth $70 billion by 2021 – just a short five years since the major social media platforms joined in on the action.
For marketers, Facebook live is a fun và easy way khổng lồ interact with audiences through video. That’s not its only draw, though. The feature’s in-the-moment nature creates a sense of urgency. Viewers feel like they’re missing out by not watching, which increases engagement. Statistically, live streaming is more appealing lớn audiences, with 80 percent of people preferring a live đoạn phim over a traditional blog post.
If you’re ready to lớn incorporate live streaming đoạn clip into your broader social media sale strategy, Facebook Live can be a great place to lớn start! In the next section, we’ll hone in on Facebook’s live streaming feature & exactly how you can leverage it.
Live streaming is just one of many ways Facebook allows its users lớn communicate with an audience and receive feedback. In addition to sharing đoạn clip footage in real-time, Facebook also lets users create polls to share with their communities.
Creating a Facebook poll is a great way to lớn reach out to your network và gather their thoughts or opinions for free. With a poll, you can ask your network anything and crowdsource a response khổng lồ your trickiest questions.
If you"re interested in making a Facebook poll but aren"t sure how, check out our nội dung onhow to create a poll on Facebook. This post uses helpful visuals to lớn take you through the process of creating a poll one step at a time.
Facebook Live
Facebook Live is Facebook’s version of a live đoạn phim streaming service. When it was originally launched in April 2016, it was only available khổng lồ a select few major brand và celebrity accounts. However, it opened up khổng lồ the public on iOS và Android on Dec. 8, 2016.
With Facebook Live, users can “live stream” video from their sản phẩm điện thoại devices or desktops. Lượt thích live television, this means that the viewer is watching it as it happens, like a one-way Skype call. If the creator chooses not lớn save the clip to their profile when they’re done streaming, it’s gone as soon as they turn off the camera.
Facebook Live is especially interactive compared lớn other live streaming services. Throughout the broadcast, users can interact with the clip using Facebook’s typical “reaction emojis.” These six reactions, which stemmed off of the original Facebook like, express emotions for like, love, haha, wow, sad, & angry. The reactions will show up in real time as the viewers use them.
Facebook Live also boasts a variety of fun features & opportunities for kinh doanh professionals to take advantage of.
Remember that if you ever feel as though you or your company"s information is being compromised, the best course of kích hoạt is to change your Facebook password. For help on figuring out how to vị so, head lớn our article on changingyour Facebook password.
Facebook Live features
While there are plenty of live streaming platforms out there, Facebook Live offers a variety of exciting features that are unique to Facebook Live. By leveraging the following features, you can ensure you"re getting the most out of your live streaming experience!
Live for Facebook Groups and Facebook Events
A lot of Facebook users – both marketers & users alike – leverage Facebook Groups và Events for their businesses and personal needs. If this sounds like you, you’re in luck! With a private Facebook group or event, you can live stream lớn just the Facebook users in that group or who RSVP"d to that event.
Whether you’re a fitness instructor wanting to take your private Facebook group through a workout class, a marketer wanting to reveal a new hàng hóa to an exclusive user-testing group, or a mom-to-be hoping khổng lồ have your out-of-state family members witness your gender reveal, Facebook Live is for you!
Facebook Live already creates a sense of urgency. Now, you can use it to lớn create a sense of exclusivity. Encourage your audience khổng lồ join a certain user group with the promise of an exclusive Facebook live stream, & voila! You’ve secured yet another innovative way lớn communicate with the people who matter most.
Interactive features – live reactions, trả lời comments, live filters
Facebook Live boasts various opportunities for fun và lighthearted interactions with your viewers. As mentioned above, users can take advantage of Facebook’s quality reactions khổng lồ express their feelings about đoạn phim streams in real time. Because these reactions appear in real time, both the broadcasters và audience can see how others are reacting.
Users can also comment on videos as it play, giving broadcasters the ability to respond and interact while streaming. This means broadcasters can answer audience questions as they’re being asked throughout the video.
Not only is this an exciting feature in và of itself, but Facebook Live’s increased interactions make it even more thrilling. That’s right, Facebook found early on that people comment 10 times more on Facebook Live videos than on regular videos. Users want lớn be heard và recognized, so interacting with these comments is a simple way to start building relationships with your audience members.
Viewers can discover even more!
Facebook Live makes it easy for viewers to discover new content. For marketers, this means the content you’re producing may reach entirely new audiences that your organization hasn’t targeted in the past.
Facebook users can discover new content through two main methods. The first of which is something you can easily incorporate into the script of your live stream. Audience members already watching your live stream are able to lớn send an invitation khổng lồ friends inviting them to watch, without ever navigating away from your video! lớn take advantage of this method, you can consider asking current viewers to tóm tắt with their networks.
The second includes Facebook’s mobile app, which hosts a dedicated space where users can discover the most popular & relevant live content at any given moment. Through this feature, Facebook users will regularly be discovering new brands & their content.
Ready khổng lồ give Facebook Live a try?Are you feeling well equipped with the tools you need lớn go live on Facebook? We hope so!
For more best practices on all things Facebook, be sure to kiểm tra out our ultimate guide to lớn Facebook marketing.
